When the WNBA’s Washington Mystics hosted the Los Angeles Sparks (a game they ended up winning 75-63) this past season, they focused their marketing efforts on a “Go Green” night. Seeing this as the perfect opportunity for Fair Trade Sports to spread awareness about the connection between sports, conservation, and respect, we had a presence at this event.
So we sent FTS Ambassador of Respect Marisela Montenegro (who works for RugMark), on the left, and FTS sales representative April Thompson, on the right. Both had a great time as they took our Go Green message to the WNBA fans.
We were pleased to see the other eco-friendly companies in attendance and the warm welcome we received from both the Mystics’ staff and all the fans. Everybody was receptive to our message; people simply don’t know where their sports balls and other products come from and have no idea who made it. Once they find out, you can see a lightbulb go off in their brain – and that’s what it’s all about!
