It means that you can take a small, persistent idea and radically change (for the better) an entire industry in a very very short amount of time. To our friends and colleagues at Nike, Adidas, Puma, Baden and the rest of the sporting goods industry…heads up. Citizens are beginning to realize they can vote with their dollars for sports balls that are third party certified (not internally certified by your own people) green and Fair Trade.
Tip ‘o the hat to Yancey Arrington. Ideas traveling from Seattle to Houston and back to Seattle.
That was powerful Scott. Thanks for sharing. I threw it up on my blog as well.