The ecofabulous crew have a new weekly newsletter called Zem’s List which brings you the best eco-friendly and hip products around. The author, Zem Joaquin, is the founder of ecofabulous and a fun writer.
Zem knows what she is doing when it comes to writing (she use to be the editor at House & Garden) and what she’s talking about when it comes to sustainable products (she was mentored by William McDonough himself, of Cradle to Cradle fame).
I dream of making a Cradle to Cradle sports ball one day (imagine a soccer ball that sucks carbon out of the air every time you kick it, which also happens to keep it inflated at the ideal pressure) and often quote McDonough to my MBA students at BGI. Frankly, I’m more than a bit jealous she got him as a mentor!
I just found the ecofabulous newsletter when she featured our eco-certified basketball (a world’s first) on their Holiday Gift Guide under the banner of “eco-inspiration: eco-gifts for under $20.” I like Zem’s explanation of her top picks for holiday gifts: “e-c-o are the first three letters in ecology and economy.”
I also appreciate their public commitment to avoid supporting products that are greenwashed.
