Archive for March, 2008

Fair Trade Sports on YouTube

March 31, 2008

Check out this fun review of our Fair Trade Soccer Ball on YouTube posted last week by Joel at LifeGoggles. Joel, we agree that you have mad skillz! And we think you’re right, the office probably isn’t the best place for soccer. Next time, we suggest using our felt-covered Indoor Soccer Ball or our synthetic [...]

MLS Season Begins March 29th

March 25, 2008

It’s finally that time of year again! We are starting the countdown to the start of the regular Major League Soccer Season which kicks off (sorry, couldn’t resist the pun) on March 29th at 4 pm E.S.T. featuring the Toronto FC vs. the Columbus Crew. Here in Seattle, we are also counting down to the [...]

National Geographic’s Green Guide

March 21, 2008

The Spring 2008 premier print edition of The Green Guide Magazine from National Geographic hit newsstands on March 4. In keeping with their green roots, The Green Guide is made of post-consumer recycled paper with new pulp from wood certified by the Forest Stewardship Council (yes, the same group that certifies our rubber). In addition, [...]

Guerrilla marketing for Fair Traders

March 18, 2008

I recently wrote a piece about guerrilla marketing tactics (read: you have little to no budget to spend) that small businesses and nonprofit organizations can use to increase sales or expand the reach of their causes. I’ve found guerrilla marketing for our Fair Trade soccer balls to be both fun and frustrating. Fun because I [...]

New opportunities for Sameena

March 13, 2008

Sameena Nyaz is 18 years old, single, and lives in a village called Chak Gillan, near Sialkot, the world capital of soccer ball production in Pakistan. Her father runs the snack shop in the soccer ball stitching center 200 yards away, which was built by one of our Fair Trade soccer ball suppliers. Sameena goes [...]

Safe and accessible drinking water

March 3, 2008

Kitman is 67 years old and still works a full-time job. Since he started working, he has been a rubber tapper on the Frocester Plantation in Sri Lanka. By local standards, Kitman is a successful man. Each of his seven sons has found work in the capital of Colombo (two hours away by bus). The [...]