Coop America’s new Guide to Fair Trade (PDF) was recently released for both consumers and Fair Trade advocates.
The Guide features descriptions of national and international Fair Trade products (such as our Fair Trade soccer balls) with an extensive directory of businesses and organizations offering those products.
In addition to general information on Fair Trade, there are personal testimonials and suggestions how to involve yourself more as a consumer in the overall Fair Trade movement. I liked the step-by-step plan of action for mobilizing consumers and local producers, such as hosting Fair Trade events and petitioning local supermarkets to carry more Fair Trade products.
This is a great tool to empower consumers! The more consumer demand for Fair Trade, the more people we help around the world!
If anyone would like to order a copy or box of copies of these Guides to distribute in your community e-mail fairtrade@coopamerica.org. They are free! We are just asking for a small donation to cover shipping costs–get yours today!
Thanks for this heads up on the new shopping guide. You do have a 404 not found on the link to the PDF file though. For anyone trying to follow the link, it can be fixed by removing “www . fairtradesports . com/” which is preceding the correct link to the Co-Op America site.
You have a great company started here. One question, though… why do you not sell basketballs yet?
-Will
And thank you for the heads up on the broken links, Will. We just upgraded yesterday to the newest release of WordPress (our blog platform) and obviously failed to test everything before turning it live!
Basketballs coming soon. The initial order went straight to Gaiam as they were the first of our retailers to order the new basketball design. Stay tuned!
- Scott
Great! Since you are also using WordPress, I would suggest using the subscribe to comments plugin. Makes it much easier for people who might comment to know when there is a response.
http://txfx.net/code/wordpress/subscribe-to-comments/